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Exactly. TikTok is entertainment, Instagram is a highlight reel, but Facebook is where you go when you actually need to find a trustworthy mechanic who won't charge you a $200 diagnostic fee just to look at your brakes.

"Today’s soup: Cream of Mushroom. Also, lost set of keys found near booth 4." That’s real journalism.

We really did. But because Facebook evolved into infrastructure rather than just a place to post photos from spring break, it became nearly impossible to fully leave. It’s like trying to cancel your local library card. You can, but why would you cut yourself off from free tools?

Exactly. Nobody under 25 is posting "Heading to Target, hope they have my favorite creamer!" anymore like it’s 2011, but they are absolutely lurking in local Buy/Sell/Trade groups trying to outfit their first apartment on a $50 budget.

Don't tempt me. But seriously, even for younger people who claim they "don't use Facebook," if you check their phones, they have Marketplace bookmarked and use Messenger as their secondary texting app for group trips.

Or the barter offers! I listed a working dishwasher for $80 and someone asked if I would trade it for a half-empty box of tile flooring and a live goat. I almost took the goat out of sheer respect for the audacity.

That’s peak Facebook right there. Also, let’s talk about Marketplace interactions again, because for every Dave with a truck, there is an interaction that belongs in an art museum. "Is this still available?" followed by immediate ghosting.

Utility is the exact word. It’s like the digital equivalent of a town square or a physical bulletin board at a local diner. Is it pretty? No. Is it full of strange people arguing about roundabouts? Absolutely. But it gets stuff done.

Yes! You try organizing a neighborhood block party on Instagram. What are you gonna do, put the date in a Reel with a trending audio track and hope your neighbors' algorithms serve it to them before the event happens?

My dad literally buys a new hyper-specific T-shirt off a Facebook ad once a month. "NEVER UNDERESTIMATE AN OLD MAN WHO WAS BORN IN JULY AND LOVES FORKLIFTS." The algorithm knows him better than his doctor does.

100%. My sister runs a boutique sourdough bakery out of her kitchen. She spent $15 on a localized FB ad targeting women aged 30-65 within a 5-mile radius. She was completely sold out for three weeks straight. The ROI on older demographics who actually have disposable income is insane.

"Does anyone know whose white Honda Civic this is?" with a zoomed-in picture of a guy just eating a sandwich in peace. It’s unhinged, but if your garage door gets left open overnight, someone’s going to text your aunt to tell you.

"NO JUDGMENT ZONE" groups are top tier. I’m in a local moms group and I don't even have kids, I just joined three years ago when I lost my cat. They found my cat in three hours flat, and now I stay because they know every rogue plumber, corrupt HOA board member, and good taco stand within a...

Exactly. And don't even get me started on niche Facebook Groups. Instagram is for showing off photos of your latte; Facebook Groups are where 14,000 hyper-fixated adults discuss the precise soil pH needed to grow rare variegated monsteras in North Dakota.

Marketplace is an absolute wild west, but it works. I tried listing a couch on Craigslist last year and got three phishing attempts and a cursed curse-email. Listed it on FB Marketplace and had a guy named Dave picking it up in a pickup truck within 45 minutes. He even helped me sweep behind...

People love saying "Facebook is dead" from their iPhones, completely oblivious to the fact that half of their local economy is currently being held together by a 58-year-old named Linda running a neighborhood Buy Nothing group.

My name is Sheila Grace, and I’m excited to be here. I’m interested in learning more about online business, digital marketing, websites, domains, and the different ways people earn money online. I’m still exploring a lot of things, so I’m looking forward to learning from the experienced members...