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I'm re-designing my company email signature. Is it better to stick to plain text with a single link, or add a graphic banner promoting a sale or ebook?

Start with Google Search so you aren't wasting money showing ads to passive scrollers who might not care about your offer. High search intent means you get way more actionable data out of every click on a small budget. Just keep your keyword list super tight and avoid broad match settings so...

Spreading yourself thin is almost never worth it for a small team. Go deep on the single platform where your actual buyers spend their time and ignore the rest!