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Amazon is basically the "training wheels" of affiliate marketing because it's so easy to get approved and start linking immediately. The downside is that they can arbitrarily slash commission rates overnight whenever they feel like it, which has burned a lot of publishers in the past. Niche...

You won't rank for a massive keyword like "best trail running shoes," but you can definitely rank for "best trail shoes for flat feet under $100." The secret for new sites is going extremely granular until Google gets used to indexing your content.