Budget for Platforms

[Richard Heath]

How to allocate budgets across different platforms?

 

[Max Zintel]

Allocate your budget based on the platform that best aligns with your audience’s behavior, interests, and buying intent.

 

[Matt Honton]

Start by understanding your goals, your audience's behavior, and what has worked for you in the past. Then, test and optimize. Be flexible, and continuously monitor the performance of your campaigns to ensure you're making the most of your marketing budget.

 

[Brent Hall]

Marketing budgets should be dynamic and flexible. Stay open to reallocating funds as needed based on the effectiveness of your campaigns and the evolving performance of each platform. Always ensure you’re tracking metrics and analyzing performance to optimize your spending.