Consumer Behavior

[Emma Wilson]

Consumer behavior always changes and easily be influenced by trends and influencers. How does social media shape consumer behavior?

 

[Sophia Harris]

Consumers heavily rely on social media for information and validation that's why it's so influential.

 

[Liam Bennett]

Consumer behavior always changes and easily be influenced by trends and influencers. How does social media shape consumer behavior?

It's also because of targeted ads. Social media platforms knows you so well that they know what your preferences is that's why you're more likely to be influenced by it.

 

[Emma Wilson]

Thank you for the insights, how can you measure the impact of social media efforts of brands?

 

[Sophia Harris]

brands use analytics tools to track different metrics.

 

[Danielle Finkleman]

It encourages impulsive purchases, fosters loyalty, builds brand awareness, and provides avenues for peer recommendations.