Fix Declining PPC Performance

[Robin McFadden]

How to Fix Declining PPC Performance

 

[Justin Pickler]

Ensure that your PPC campaigns align with your overall business goals . If you’ve changed your goals but haven’t adjusted your PPC strategy accordingly, this could contribute to declining performance.

 

[Dan Houle]

Keep ensure your ads are targeting the right age groups, gender, income levels, etc., based on your ideal customer profile.

 

[Caleb Silverman]

Double-check that conversion tracking is set up correctly. If your tracking is broken or outdated, it can give you a false impression of performance.

 

[Chris Ruby]

If you’re targeting certain locations, ensure your ads are optimized for the regions where your products are most likely to sell.