How Can I Improve Landing Page to Increase PPC Conversions?

[Henry Walker]

I'm running a PPC campaign and I'm noticing that although my click rates are decent, my conversion rate aren't that good and I suspect it's because of my landing page. What are some elements I can improve?

 

[Grace Mitchell]

Make sure that the landing page aligns with the ad copy and delivers what the user expects.

 

[Benjamin Carter]

Maybe the landing page is not mobile friendly?

 

[RJ Suarez]

Be consistent and assure the headline, messaging, and offer on your landing page match exactly what was promised in your PPC ad.

 

[marketbasket]

I suggest looking at aligning your landing page copy and messaging closely with your ad campaign, optimizing the layout and design to make conversion actions prominent, adding social proof elements, testing different form placements, and optimizing page speed. Running A/B tests can help you determine which changes have the biggest impact on your conversions.