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How to Avoid Common Mistakes in Digital Marketing

Logan Reed

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I thought it would be helpful to share common mistakes so that beginners like myself can avoid them. Feel free to share your experience.
 
One of the common mistakes is not setting clear goals and KPIs which makes it difficult to determine if a campaign is successful or not
 
One of the common mistakes is not setting clear goals and KPIs which makes it difficult to determine if a campaign is successful or not
I agree, another one is not conducting a thorough market research or just adjusting their strategy based on the data collected during a campaign.
 
One last thing I can share is that beginners usually overspend on ads. Set a budget and monitor the performance of the campaign.
 
I thought it would be helpful to share common mistakes so that beginners like myself can avoid them. Feel free to share your experience.
Not being transparent. An example is not disclosing affiliate links, this can break the trust you have with your audience.
 
Trying to target too broad of an audience. Narrow down your audience to those who are most likely to convert. Use tools like Google Analytics and Facebook Audience Insights to define specific segments and create tailored campaigns to address their needs.
 
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