How to Not Overspend

[Emma Wilson]

I am planning to run my PPC campaign, but I am cautious of overspending. Are there strategies to not overspend?

 

[Sophia Harris]

Using the correct platform for you niche may help you not overspend it on other platforms

 

[Liam Bennett]

I am planning to run my PPC campaign, but I am cautious of overspending. Are there strategies to not overspend?

Avoid broad match. Instead use exact and phrase match keywords to prevent irrelevant clicks.

 

[Emma Wilson]

What's the best way to track ROI?

 

[Sophia Harris]

Focus on cost per conversion rather than clicks or impressions