How Youtube Shorts Impacted Long Form Content Engagement

[Peyton Carter]

Are youtube shorts hurting traffic of longer form videos?

 

[Madison Cooper]

It depends on the creator actually, some see a boost in views and some experience a decline. It's not very conclusive.

 

[Savannah Hayes]

Are youtube shorts hurting traffic of longer form videos?

From what I heard, it can help traffic to long form content by using youtube shorts to promote said video.

 

[Keyston Clay]

If the short video is compelling and encourages curiosity, viewers may want to explore the creator’s channel, leading them to watch longer videos.

 

[Jacob Dietle]

It will depend. But it is always better to do brand collaborations. Many brands are now incorporating both Shorts and long-form content into their marketing strategies. Brands may find value in working with creators who can both drive high engagement through Shorts and provide more substantial, detailed content through long-form videos.

 

[David Chi]

The growing popularity of these bite-sized videos could lead some viewers to prefer quick content over longer, more in-depth videos. As a result, this could reduce the attention span of viewers, and they may spend less time watching full-length videos.