Instagram for eCommerce: Best practices to drive sales

[Caleb Silverman]

What are techniques and practices to drive sales in Instagram linking it to eCommerce?

 

[Earl Frost]

Partner with micro-influencers who have smaller but highly engaged audiences in your niche. They are often more affordable and have a greater impact on their followers' purchasing decisions.

 

[Steven Thomas]

Just like in posts, you can tag products in Instagram Stories. This makes it easy for users to swipe up and purchase directly.

 

[Tom Klenotic]

Share sneak peeks, behind-the-scenes footage, or product development stories. This not only builds excitement around your products but also humanizes your brand and connects with your audience on a deeper level.

 

[Benjamin Platta]

Instagram Highlights let you save your best stories so they remain visible on your profile. This is a great way to continuously showcase key products, promotions, or customer testimonials. The key is to create a seamless, engaging experience for your followers that makes it easy for them to discover, explore, and purchase your products.