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Key Ecommerce SEO Metrics to Track

Raymond Lee

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How to track SEO success using metrics like organic traffic, bounce rate, average session duration, keyword rankings, and conversions.?
 
In order for you to track your metrics, you must be familiar on how to use the tools. The use of traffics, like organic traffics refers to visitors who arrive at your website through unpaid search results. It is one of the most and primary indicators of SEO success because it shows how effectively your site is ranking in search engines.
 
To improve session duration, try creating longer-form content, adding multimedia or incorporating internal links to encourage further exploration. Ensure your website is easy to navigate and the content is relevant to the search intent of your users.
 
Conversions refer to the number of desired actions a user completes on your website, such as making a purchase, filling out a form, or subscribing to your newsletter. Conversion rate is the percentage of visitors who take a desired action.
 
If your keyword rankings are improving but conversions are low, it’s possible that your traffic is not properly qualified.
 
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