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Marketing to Multilingual Audience

Gavin Carter

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Dec 18, 2024
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How can marketers effectively to audiences who speak different languages without compromising or losing the message?
 
How can marketers effectively to audiences who speak different languages without compromising or losing the message?
To market effectively to audiences who speak different languages without losing the message, focus on translation and cultural adaptation. A straight translation often misses the nuances, so work with native speakers who understand the culture to ensure the tone, humor, and intent land well. Simplify your core message so it’s easy to adapt, and use visuals or universal elements to reinforce the idea. Testing the content with the target audience helps catch anything that doesn’t click.
 
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