Micro-Influencers in Digital Marketing

[Olivia Taylor]

What is a micro-influencer? I'm not familiar with the word and I'm not sure what are there roles in digital marketing. Wouldn't you rather pay a high following influencer?

 

[Emily Davis]

Micro influencers are basically influencers that have an engaged following between 1k to 100k followers.

 

[Michael Brown]

Micro influencers are basically influencers that have an engaged following between 1k to 100k followers.

Emphasis on "engaged". That's why we partner with micro-influencers. They have a more engaged followers since they are more closely tight knit community than high following influencers.

 

[Olivia Taylor]

Emphasis on "engaged". That's why we partner with micro-influencers. They have a more engaged followers since they are more closely tight knit community than high following influencers.

Okay, now I understand. What are some effective ways of collaborating with a micro-influencers?

 

[Emily Davis]

Okay, now I understand. What are some effective ways of collaborating with a micro-influencers?

It depends with the influencers tbh, you should reach out and have a personalized proposal that fit their audience.

 

[Grey Piretti]

Micro-influencers often have a more personal and authentic relationship with their followers, which makes them effective in promoting products.

 

[Christof Cardillo]

Collaborating with micro-influencers is generally much more cost-effective than working with high-profile influencers.

 

[Kim Osburn]

In many cases, micro-influencers can provide better ROI, especially for niche brands or businesses with a smaller marketing budget. Their ability to form closer relationships with their audience and drive meaningful conversations makes them a powerful asset in digital marketing.