Optimizing Facebook PPC campaigns for lead generation, including using lead forms and lead magnets

[Brent Hall]

How to use Facebook ads for lead generation?

 

[Jay Renee]

If you’re using Facebook Lead Ads, you’ll need to create an optimized lead form that makes it easy for users to submit their information.

 

[Mickey Molad]

Optimizing your lead form is great way to start. The more fields you ask users to fill out, the lower your conversion rate will be. Stick to essential information like name and email for initial sign-ups.