PPC for lead generation

[Brian Mcbride]

How to set up effective lead gen forms?

 

[Julian Silver]

Make it crystal clear to your users why they should fill out your lead gen form. Highlight the benefits they will receive by submitting their information.

 

[Sergio Zicaro]

For general lead collection, asking for the name and email address is typically enough. If you don’t need more info right away, don’t ask for it.

 

[Brent Williams]

Try using multi-step forms for longer forms. This breaks up the process and reduces friction. Instead of overwhelming visitors with a lengthy form, split it into two or three steps that feel more manageable.

 

[Stan Breiter]

Firstly determine the goal of your lead gen form. Is it for getting more email subscribers? Booking demos or consultations? Offering a free resource? Your form design and content should reflect this.