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Psychology Behind Pricing

Thread starter Ethan Johnson
Start date Monday at 2:47 AM

E

Ethan Johnson

Member

Monday at 2:47 AM

#1

I always wonder why pricing always ends with .99 rather than just making a whole number. Is there a psychology behind pricing?

I

Isabella Carter

Member

Monday at 2:48 AM

#2

the .99 is called charm pricing. It makes the price of the product perceived as cheaper although it's just .01 cheaper.

H

Harper Lewis

Member

Monday at 2:49 AM

#3

Ethan Johnson said:
I always wonder why pricing always ends with .99 rather than just making a whole number. Is there a psychology behind pricing?

It's called charm pricing. It's a really cool psychology trick store uses.

E

Ethan Johnson

Member

Monday at 2:49 AM

#4

Are there risk associated with charm pricing?

I

Isabella Carter

Member

Monday at 2:49 AM

#5

It can make your customer feel manipulated.

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