Retargeting Ecommerce Customers

[Gavin Carter]

How do you retarget your ecommerce customers? What strategies have you guys used and which are the best ones?

 

[Clara Harris]

Retarget your audience based on user behavior like people who abandoned their cart, viewed specific products, etc.

 

[Owen Wilson]

How do you retarget your ecommerce customers? What strategies have you guys used and which are the best ones?

Personalized their ads based on the products a customer viewed or added to their cart. This is the most common way of retargeting.

 

[Gavin Carter]

Should I also retarget customers who have already made a purchase?

 

[Clara Harris]

Should I also retarget customers who have already made a purchase?

That's a big no, avoid wasting ad budget on it since they already made a purchase.