SEO Mistakes to Avoid on LinkedIn

[Ruther Liu]

What are the common mistakes encountered in LinkedIn in using SEO?

 

[Jay Bryant]

The LinkedIn summary is an opportunity to introduce yourself or your business and use targeted keywords. People often write vague or generic summaries that don’t showcase their expertise or include enough SEO-friendly terms.

 

[Sharon Casey]

Inconsistent activity. LinkedIn’s algorithm rewards active users, and consistency helps boost your profile’s ranking both within LinkedIn and on external search engines.

 

[Marty Gregory]

Leaving the "About" section either blank or too vague. Include your story and reinforce your personal brand. It’s one of the most powerful SEO areas because it’s searchable.

 

[Caleb Silverman]

One common mistake is not understanding or using LinkedIn’s algorithm to your advantage can lead to poor engagement and visibility. LinkedIn’s algorithm favors content that generates engagement, so actively interact with your connections.