Social Media Challenges

[Abigail Cooper]

How do brands leverage social media challenges to boost visibility and engagement?

 

[Nathaniel White]

They encourage their users to participate in these challenges which create a sense of community for them like an exclusive group.

 

[Lucas Gray]

How do brands leverage social media challenges to boost visibility and engagement?

They use the virality of these challenges to boost visibility and engagement.

 

[Abigail Cooper]

They use the virality of these challenges to boost visibility and engagement.

Yeah like the Ice bucket challenge. Almost everyone did the challenge

 

[Alex Martucci]

Brand challenges that align with holidays, seasons, or major events can take advantage of cultural moments to connect with consumers.

 

[Ross Sclafani]

Identify the most engaging user-generated content and consider boosting it via paid ads. This can be a fun and effective way to engage followers while providing social proof of the challenge’s popularity.