The Mistake That Almost Broke My Business

[Mason Clark]

I wanted to share a tough lesson I learned the hard way. I ran a PPC campaign without properly setting up negative keywords and it ended up costing me a fortune in wasted clicks. It taught me a valuable lesson and I hope you guys learn from my mistake also.

 

[Harper Johnson]

I wanted to share a tough lesson I learned the hard way. I ran a PPC campaign without properly setting up negative keywords and it ended up costing me a fortune in wasted clicks. It taught me a valuable lesson and I hope you guys learn from my mistake also.

How did you realize the mistake you made with the negative keywords?

 

[Logan Reed]

What did you do to fix the issue and how do you prevent it from happening again?

 

[Mason Clark]

How did you realize the mistake you made with the negative keywords?

I noticed a low conversion rate despite a large number of clicks.

What did you do to fix the issue and how do you prevent it from happening again?

I updated the negative keywords list and set up automated alerts to regularly review search terms