Understanding and Tracking SEO and PPC Metrics

[Ray Hornsby]

How to integrate PPC and SEO reporting to get a holistic view of your marketing efforts?

 

[Marcus Patel]

Measure how effectively each channel is turning visitors into customers or leads. Compare how well the same landing page performs for both paid and organic traffic. This will help you understand whether certain tweaks for SEO are negatively or positively affecting your PPC campaigns.

 

[Tristan Perera]

The combined insights help you identify areas for improvement, optimize keyword targeting, boost conversion rates, and ultimately maximize ROI.

 

[Max Zintel]

To effectively integrate both data sets, you need a platform where you can view both PPC and SEO metrics in one place.