Understanding multi-touch attribution and how it helps in accurately crediting affiliate contributions to sales

[Earl Frost]

How to use attribution models in affiliate marketing?

 

[Stan Breiter]

It’s simple and often used for conversion tracking, but it can be misleading if you’re using affiliates in different stages of the customer journey.

 

[Alex Martucci]

Regularly analyze your affiliate data to identify trends and patterns. If a particular model isn’t providing the insights you need, experiment with different attribution models to see what works best for your campaigns.

 

[David Chi]

Credits the final interaction before the conversion. This is the most common model in affiliate marketing and is often used to track the affiliate that closed the sale.