Unusual Social Media Campaigns That Worked

[Lillian Carter]

Have you come across a marketing campaign that defied the norms but still managed to capture the audience's attention?

 

[Noan Anderson]

The ALS ice bucket challenge is such a simple but very effective way of raising awareness and funds.

 

[Lillian Carter]

The ALS ice bucket challenge is such a simple but very effective way of raising awareness and funds.

I agree, people still remember the videos that came up from the challenge. Why do you think unconventional campaigns can be successful?

 

[Noan Anderson]

I agree, people still remember the videos that came up from the challenge. Why do you think unconventional campaigns can be successful?

Because it's unique and it stands out like a sore thumb in a monotonous world we live in lol

 

[Ron Borruso]

Because it's unique and it stands out like a sore thumb in a monotonous world we live in lol

They also used humor to interact and attract audiences.Humor is a great way to make your brand stand out, especially when it’s unexpected and breaks away from traditional advertising styles.