Using Criticism to Boost Social Media Engagement

[Graham Foster]

Has anybody used criticism to boost their engagement?

 

[Harrison Blake]

Yes, brands that respond to criticism publicly show transparency and willingness to improve.

 

[Fiona Mitchell]

Has anybody used criticism to boost their engagement?

I see a lot of brands that use criticism as a source of content, some even make it into memes but it can also backfire.

 

[Martin Murphy]

Yes, many brands and influencers have used criticism strategically to boost engagement. Criticism opens the door to meaningful dialogue. Engaging with critics, when done respectfully, can improve your relationship with both them and your broader audience.

 

[Kim Osburn]

If someone criticizes your product, service, or content, responding in a genuine, transparent way can show your audience that you care and are willing to improve. This kind of transparency invites followers to become more engaged, share their thoughts, and contribute to solutions. It can turn a negative into a positive by sparking authentic, open conversation.