Using Humor in Digital Marketing

[Caleb SInclair]

I've been thinking of incorporating humor into my ad campaign. How effective is it and do you have any experience using it in your own campaign?

 

[Jackson Lowe]

Yes, it's very effective, I can personally say that the most attention grabbing ads are the ones that has humor in it like in old spice commercials.

 

[Hannah Carter]

Yes, it's very effective, I can personally say that the most attention grabbing ads are the ones that has humor in it like in old spice commercials.

Exactly and Dollar Shave Club's video ad, it's always funny when I see it.

 

[Caleb SInclair]

How can ensure that it's appropriate with my audience?

 

[Jackson Lowe]

How can ensure that it's appropriate with my audience?

You should already have data on your audience's preference. Depending on their sensitivity to things, you can also add controversial topics and spin it where you can leverage it to gain a boost of visibility.

 

[Hannah Carter]

You should already have data on your audience's preference. Depending on their sensitivity to things, you can also add controversial topics and spin it where you can leverage it to gain a boost of visibility.

Yes, they can misinterpret the humor of the ad and there's a risk of offending your audience that's why it's important to know your audience.