Using Reddit for Crisis Management

[Evelyn Barnes]

I'm wondering if any brand has used reddit to manage PR disasters or real time updates.

 

[Noan Anderson]

I remember how United Airlines used reddit to address the situation, although it wasn't that effective since the airline already has such a bad reputation.

 

[Lillian Carter]

I'm wondering if any brand has used reddit to manage PR disasters or real time updates.

I don't have any particular brands but reddit is a good platform for engaging and responding to your customer which is also a good way to manage PR disasters.

 

[Evelyn Barnes]

I remember how United Airlines used reddit to address the situation, although it wasn't that effective since the airline already has such a bad reputation.

I see, it's a good way to manage the narrative but since they already have a bad reputation, it didn't work that well

 

[Noan Anderson]

I see, it's a good way to manage the narrative but since they already have a bad reputation, it didn't work that well

Yes, it can also backfire if brands can't manage the negative feedback