Using Social Media for Storytelling

[Fiona Mitchell]

Hi guys, I've been wanting to make my social media post to connect with my audience better. What are the techniques I can adopt to create a compelling narrative?

 

[Fiona Mitchell]

Hi guys, I've been wanting to make my social media post to connect with my audience better. What are the techniques I can adopt to create a compelling narrative?

That's a good way of connecting with your audience and make the brand more relatable. First thing first, you should know who your audience is and what kind of content they want.

 

[Graham Foster]

That's a good way of connecting with your audience and make the brand more relatable. First thing first, you should know who your audience is and what kind of content they want.

Exactly, you need to know first what they want before creating anything. Next you should be authentic and share genuine stories or experiences.

 

[Harrison Blake]

Exactly, you need to know first what they want before creating anything. Next you should be authentic and share genuine stories or experiences.

I agree that having an overly polished and promotional content using storytelling will only come off as fake and salesman like.