What is Quality Score in PPC

[Sarah Johnson]

Hi I'm new to PPC Marketing Campaigns and I was wondering what a quality score is. I heard it being discussed by my coworkers, but I was clueless what it was. Feel free to share your insights.

 

[William Wilson]

It's one of the metrics used for search engines like google. It determines the relevance and quality of your PPC ads.

 

[John Smith]

Hi I'm new to PPC Marketing Campaigns and I was wondering what a quality score is. I heard it being discussed by my coworkers, but I was clueless what it was. Feel free to share your insights.

A higher quality score can lead to lower cost per click since you will have a better ad positions.

 

[Paul Vargas]

Quality Score in PPC is a metric used by search engines. Like Ad relevance it pertains on how closely your ad copy matches the keywords you're bidding on.

 

[David Chi]

Align your ad copy with the user’s search intent. For example, if the keyword is "cheap smartphones," your ad should feature language like "Affordable smartphones" or "Best deals on smartphones."