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What is Remarketing in PPC?

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Dec 6, 2024
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I have been researching about PPC campaigns and I came across the word remarketing, I'm not sure what it is and how it is used. Can you explain it to me?
 
It's basically targeting users who have visited your website but did not convert.
 
I have been researching about PPC campaigns and I came across the word remarketing, I'm not sure what it is and how it is used. Can you explain it to me?
You create ads designed to bring back users to your website and encourage conversions.
 
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