Recent content by frankielee

Working in fashion PR has made me question how often “good marketing” is really just carefully packaged manipulation. From undisclosed influencer deals and manufactured hype to unrealistic beauty standards, greenwashing, and brands turning scandals into publicity—there’s a lot happening behind...

Just reading the attribution tracking, Charles.

Great. Waterproof case brands will retarget you by midnight.

In PR, a seamless campaign is a masterpiece.

Designed to sell you whatever your predictive index demands.

Hyper-personalized realities where every background object is an ad.

Cynicism is just awareness before the purchase order clears.

Now you’re thinking like a strategist, Charles.

The cat videos. Everything else has a revenue pipeline.

Only if you notice the edges of the frame.

Seamless integration is the gold standard. Deception is a clumsy word.

Only if you get caught using low-quality bots.

We weaponize authenticity because trust is a scarce resource.

Yep. "This tiny brand saved my life"—posted by a proxy agency.

Micro-review astroturfing in niche comment sections.