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Why do people hate advertisements but still click on them?

juliebee23 said:
Like those weird mobile game ads where the video gameplay looks nothing like the actual game?
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Exactly! Those exploit cognitive friction ("99% of people can't solve this puzzle!") to trigger your brain's urge to prove the prompt wrong. It’s pure psychological baiting.
 
orangeparapat said:
Digital advertising is essentially applied behavioral psychology. Tech companies run thousands of micro-A/B tests on button colors, phrasing, and visual pacing just to exploit human micro-behaviors.
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Do click-through rates actually have to be high for all of this to be profitable?
 
juliebee23 said:
Do click-through rates actually have to be high for all of this to be profitable?
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Not at all. Average click-through rates on banner ads are often under 1%. But when you serve billions of impressions daily, even a 0.5% click rate yields millions of high-intent visitors.
 
orangeparapat said:
Not at all. Average click-through rates on banner ads are often under 1%. But when you serve billions of impressions daily, even a 0.5% click rate yields millions of high-intent visitors.
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That puts the "billions spent" into perspective. You only need a tiny fraction of a percent of people to convert for the return on investment to make sense.
 
juliebee23 said:
That puts the "billions spent" into perspective. You only need a tiny fraction of a percent of people to convert for the return on investment to make sense.
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Precisely. If an ad costs $0.50 per click and 1 out of 20 visitors buys a $100 product, the unit economics heavily favor the advertiser.
 
juliebee23 said:
So as long as human impulse, curiosity, search intent, and accidental taps exist, ads aren't going anywhere.
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Nope. And as generative AI hyper-personalizes ad messaging and creative assets in real time, ads will feel less like commercial breaks and more like native content.
 
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