Should Small Businesses Post on Social Media Every Day?

Posting daily can keep a brand visible, but it can also lower quality and burn out a small team. Have you found a consistent weekly schedule that performs better than posting every day?

For a small team, I would choose three or four reliable posts per week over daily publishing. Each post should have a clear job—education, proof, conversation, or an offer—and the schedule should leave time to answer comments. If quality and response time start slipping, daily frequency is costing more than the extra visibility is worth.