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Brands That Successfully Marketed Their Product In Reddit?

Laura Price

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Hi, I'm curious what brands have successfully run a marketing campaign in reddit and how well did it work?
 
Most of the time, brands joins to relevant subreddits related on their niche. They also participate in discussions, share knowledges, and only share affiliate links when it's appropriate.

 
I remember when the launch of the Netflix hit show Stranger Things. Netlfix maximize Reddit to hype up fans by posting content like exclusive teasers and behind the scenes footages.
 
Oreo used Reddit's AMA. This campaign was highly successful because it leveraged the Reddit format to humanize the brand, engaging directly with users without a hard-sell approach. The result was a significant amount of positive exposure and increased brand affinity.
 
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