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Carbon Footprints: Avoid and be more sustainable

Troy Allen

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What are carbon footprints? How does it affect websites and online marketing efforts?
 
Carbon footprints are the total amount of greenhouse gases emitted into the atmosphere. In terms of websites and digital marketing refers to the energy consumption required to run the internet, host websites, and deliver online content, which in turn results in emissions of CO₂ and other greenhouse gases.
 
If your business focuses on sustainability or reducing carbon footprints, highlight your eco-friendly practices in your content and marketing. This can resonate with environmentally-conscious consumers, and you could promote your commitment to a greener internet.
 
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