Choosing the right influencers for Facebook campaign

[Dave Kranford]

What things should I consider in choosing the right influencer to help. me with my campaign?

 

[Justin Pickler]

Check their engagements. An influencer with a smaller but highly engaged following is often more valuable than one with millions of followers but low engagement. Look at how many likes, comments, and shares they typically get, rather than just focusing on their follower count.

 

[Carig Meyer]

The influencer’s audience should closely match your ideal customer. Ensure that the influencer is an expert or well-regarded within your industry or niche. An influencer who specializes in topics related to your business will have a more engaged and relevant audience.

 

[Max Zintel]

Ensure that the influencer complies with legal requirements for disclosure, such as using #ad or #sponsored in posts when they are paid to promote your brand.