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Create A New Group or Join an Existing One?

James Carter

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Should I create a new group for my business or join a group that has my target audience?
 
It depends on your goal. The one good thing about building a new group is that you build a commuity around your brand.
 
It depends on your goal. The one good thing about building a new group is that you build a commuity around your brand.
That is true, but joining an existing group is a quick way to market your product to your target audience.
 
You may do both. By creating your own group and inviting other practitioners will help you gain connections. Joining other groups will also help you gain connections, but there are already existing discussions on that groups where in you can learn.
 
If you're just starting out and need immediate access to an audience, joining existing groups can be a great strategy.
 
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