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Creating Effective Ad Copy with SEO Insights

The headline is the first thing users see in your ad, and search engines pay a lot of attention to it when determining relevance. Including your target SEO keyword in the headline increases the chance that your ad will be shown for that specific search term.
 
Include your primary target keyword in the headline of the ad. Since the headline is the first thing people see, it’s critical for grabbing attention.
 
You must identify keywords that are not only relevant for SEO but also have high intent for your target audience. This ensures both your organic search results and paid ads attract the right kind of traffic.
 
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