Facebook Video Ads vs. Image Ads

[Matt Honton]

Which works better for branding?

 

[Harrison Friedman]

A balanced approach is often the best. You can run both video and image ads as part of your branding strategy. Use video ads for brand awareness, storytelling, and engagement, while for promotions, offers, and driving immediate actions use image ads.

 

[Ron Borruso]

For branding, both can be effective, but the right choice depends on your brand’s goals, the type of message you want to convey, and your target audience. Here's a breakdown of which works better for branding.

 

[barronmike]

The best approach might actually be a combination of both. Test different formats and see what resonates with your audience. Regularly analyze performance data to understand which format drives the most engagement and conversions for your specific business.