How Do You Measure Long Term Campaign Success

[Jonathan Reed]

I'm curious how people measure long term success of a campaign. Is it the same as the short terms success of the campaign or are there new metrics to monitor for a long term success of a campaign.

 

[Sophia Bennet]

When monitoring long term success of a campaign, the major metric to monitor is customer retention rate.

 

[Eleanor Wright]

You can use post campaign surverys to also determine success of the campaign.

 

[Jonathan Reed]

Do you have any tools or strategies for analyzing customer life time value effectively?

 

[Sophia Bennet]

Google analytics and HubSpot have those features.