How to Boost Customer Engagement with a Reward System

[Fiona Mitchell]

My day job is being a game developer and I want to incorporate game like elements into my digital marketing side job. I know that having a reward system is such a good way of engaging our players and I thought that incorporating it into my 2nd job will be helpful. What are some strategies I can implement to make this a success?

 

[Graham Foster]

My day job is being a game developer and I want to incorporate game like elements into my digital marketing side job. I know that having a reward system is such a good way of engaging our players and I thought that incorporating it into my 2nd job will be helpful. What are some strategies I can implement to make this a success?

I agree that having a reward system will boost engagement. One example you can copy is starbuck's loyalty program where they use a point system to reward customers.

 

[Harrison Blake]

Set a clear goal, great rewards and the customer should feel a sense of progression to encourage them to build rewards with your brand.

 

[Fiona Mitchell]

Set a clear goal, great rewards and the customer should feel a sense of progression to encourage them to build rewards with your brand.

I agree, it's one of the elements in game dev that we take into account to make our playerbase play more. When should I start implementing a reward system?

 

[Graham Foster]

I agree, it's one of the elements in game dev that we take into account to make our playerbase play more. When should I start implementing a reward system?

Identify parts where a reward system can add value for the customer. Don't forget to do testing to find the most effective reward system for your brand.