How to Handle A PPC Campaign Slump

[Edward Morgan]

I'm not sure what's causing my PPC campaign to dropped recently. What steps can i take to diagnose the issue and get things to it's intended trajectory.

 

[Michael Thompson]

Have you implemented as of recently, that might be the issue that made your campaign into a nose dive.

 

[Abigail Richardson]

I'm not sure what's causing my PPC campaign to dropped recently. What steps can i take to diagnose the issue and get things to it's intended trajectory.

First review your keyword performance then test new variation of the ad and refine your targeting.

 

[Edward Morgan]

Have you implemented as of recently, that might be the issue that made your campaign into a nose dive.

As far as I know we didn't change anything.

 

[Michael Thompson]

Maybe increased competition perhaps? Just do some testing and identify irrelevant keywords to see if the changes improves anything