Importance of Micro-Influencers in Marketing

[Sophia Carter]

A lot of brands work with big named and high follower count influencers but I'm curious the importance of micro-influencers in marketing. What are their impact and benefit to a brand?

 

[Jacon Collins]

They actually have tons of benefit for a brand especially if it's for a niche product or service.

 

[Lily Anderson]

A lot of brands work with big named and high follower count influencers but I'm curious the importance of micro-influencers in marketing. What are their impact and benefit to a brand?

Micro-influencers are so effective because they have a very engaged and loyal audience. Since they are a smaller community, they are more tight-knit and they trust the recommendations of the inlfuencer.

 

[Sophia Carter]

Micro-influencers are so effective because they have a very engaged and loyal audience. Since they are a smaller community, they are more tight-knit and they trust the recommendations of the inlfuencer.

I see, so how can a brand find the right micro-influencers to collaborate with?

 

[Jacon Collins]

I see, so how can a brand find the right micro-influencers to collaborate with?

Just like working with a big name influencer, they need to know their target audience and use different social media platforms to search for micro-influencers that fit their needs.