Importance of Personalization in Digital Marketing

[Kaelith Drayton]

Since more and more data are being collected, how important is personalization for consumers?

 

[Elowen Hart]

It's very important since consumers are opting into data collection, they expect a good personalized experience.

 

[Thorne Calloway]

Since more and more data are being collected, how important is personalization for consumers?

I agree, having a personalized customer experience can develop brand loyalty that is very beneficial

 

[Richard Heath]

When a customer feels like a brand truly understands their preferences and needs, they are more likely to stay loyal. Personalization builds trust, and consumers tend to stick with brands that provide value and relevance over time.