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Instagram Algorithm

David Howell

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How the Instagram algorithm affects post visibility and engagement?
 
The algorithm favors content that sparks conversations or comments, shares, or saves because this indicates it is valuable and resonates with users.
 
The more engagement your post receives through likes, comments, shares, and saves, the more likely it is to be shown to a wider audience. Engaging content is prioritized because Instagram sees it as valuable or interesting.
 
Just like posts, the algorithm prioritizes stories from users you’ve interacted with recently. The more frequently someone interacts with your Stories, the more likely your future Stories will appear at the top of their feed.
 
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