Is Display Advertising Worth it for a Small Business?

[Megan Hughes]

I've been focusing on search ads as of recent for my small business, but I'm wondering if display ads are a good option too.

 

[Christopher Bennet]

Search ads usually have a higher conversion rate since they are targeting users who are actively searching for a specific product.

 

[Laura Price]

Search ads usually have a higher conversion rate since they are targeting users who are actively searching for a specific product.

I agree, display ads are usually used for brand awareness

 

[Harold Marquez]

The use of display ads is to to boost brand awareness. Since these ads are highly visual, they help you stand out and stay top-of-mind with potential customers.