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Marketing to Multilingual Audience

Gavin Carter

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Dec 18, 2024
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How can marketers effectively to audiences who speak different languages without compromising or losing the message?
 
I would suggest not relying purely on google translate or AI. Try a hybrid solution by combining AI with human editing.
I agree, I have tested using google translate and there are tons of grammatical error with the message.
 
How can marketers effectively to audiences who speak different languages without compromising or losing the message?
To market effectively to audiences who speak different languages without losing the message, focus on translation and cultural adaptation. A straight translation often misses the nuances, so work with native speakers who understand the culture to ensure the tone, humor, and intent land well. Simplify your core message so it’s easy to adapt, and use visuals or universal elements to reinforce the idea. Testing the content with the target audience helps catch anything that doesn’t click.
 
Make sure to list certifications clearly on your resume, especially if they are from well-known platforms. Include the date of completion to show that your knowledge is up-to-date.
 
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