Negative Keywords:

[Jon Mattson]

How to exclude irrelevant traffic in PPC?

 

[Kenneth Sutton]

PPC campaigns are highly dependent on the keywords you target. Regularly check your search query reports to see which search terms are triggering your ads but aren’t resulting in conversions. Try adding irrelevant search queries as negative keywords to prevent your ads from showing for these terms in the future.

 

[Benjamin Platta]

Continuously monitor your campaigns and use the data to make informed adjustments to keep your PPC efforts efficient and cost-effective. Make sure that your landing pages match the user's intent and clearly highlight what you are offering.