Power of Micro-Influencers on a Niche Market

[Harrison Blake]

Unlike giant follower count influencers, what are the benefits of collaborating with a micro-influencer? What are some ways to identify the right one for your brand?

 

[Fiona Mitchell]

Benefits of collaborating with micro-influencers are that their audience trust their recommendations and their endorsements are more influential than their high following influencers.

 

[Graham Foster]

Benefits of collaborating with micro-influencers are that their audience trust their recommendations and their endorsements are more influential than their high following influencers.

That's right, they have such a highly engaged audience that they dwarf their counterpart.

 

[Harrison Blake]

How do brands identify the right micro-influencer?

 

[Fiona Mitchell]

Basically they need to align their goal as a brand with the right influencer

 

[Graham Foster]

How do brands identify the right micro-influencer?

Just like how marketers find the right high following influencers, they use data from their social media, do manual research and use it to align their goals with their own.