Reels or Carousels—Which Performs Better?

[bianca.mendoza]

Which format is currently getting better engagement for you on Instagram?

 

[GabrielSan]

Reels tend to win on reach, while carousels often earn more saves and shares for educational content. I would use Reels for discovery and carousels for deeper tips, then judge both by profile visits or leads instead of likes alone.